U Style Collections / Just

In 2022 I was offered the role of Creative Director at U Style Collections. While leaving Iscream was bittersweet, this new role was a great fit and exciting opportunity for me so I accepted. U Style is a key vendor at Walmart, Target, CVS, Meijer and several other major retailers. A large part of my role at U Style is identifying "white space" opportunities. One such opportunity led to the development of our gender inclusive tween line, Just. Just is a 16 piece collection which encourages playful self-expression, it is formulated to be safe for children's skin. Below are images of the products and the joyful photoshoot we had.